Elite Esports Group Invests in Swedish Esports Team Johnny Speeds

Elite Esports Group, a network of esports-related concepts founded by industry veterans Dennis “walle” Wallenberg and Jörgen “Loke” Olsson, today announced its investment in the Swedish esports team Johnny Speeds. Also holding investments in Elite Klan, the group is focused on developing sustainable esports business models and supporting the local esports scene.

About Johnny Speeds

Johnny Speeds is a Swedish esports team led by legendary player William “draken” Sundin. In 2024, the team climbed high on international rankings and was ranked as the best team in Sweden at several points during the year.

About the Founders

• Founders History

  A long, long time ago in the early 2000s, the two founders met under unexpected circumstances. Jörgen owned an internet café called LuLAN in the small northern city of Luleå. One day, during a busy session, an incident unfolded: a cheater was on the server, and the adults in the café shouted, “KICK HIM!” From a corner, a calm voice responded, “Hey, you just kicked me.” That young voice belonged to a 16-year-old walle. Impressed by his skill, Jörgen recruited him into his esports team, also named LuLAN after the café. This encounter not only marked the beginning of walle’s esports journey and a career spanning over 10 years, but it also sparked a 25-year friendship between the founders.
  
  

• Dennis “walle” Wallenberg

  A former professional Counter-Strike player, Dennis was the in-game leader and AWPer for teams such as Ninjas in Pyjamas and SK-Gaming during the golden years of Swedish Counter-Strike 1.6 dominance. After his esports career, he transitioned into entrepreneurship in fashion retail, owning and operating one of Sweden's largest independent retail chains.
  
  

• Jörgen “Loke” Olsson

  A retired fighter pilot and a pioneer in the inception of esports, Jörgen helped build the industry’s infrastructure through his ownership and work with internet cafés. He continues to be passionate about using his experience to contribute to the growth of the esports industry.