Elite Esports Group Elite Esports Group
SVEN
Johnny Speeds - Back to Blue

Esports agency · The Nordics

Be a voice.
Not just a logo.

We help brands build partnerships with Nordic esports clubs and creators. A concept of your own in the club's channels, from choosing the partner to production, publishing and follow-up.

Watch the reel Talk partnerships

Case

Loadout. The gear in the player's hands, sold at the retailer.

Johnny Speeds shows the gear the players actually use. The manufacturers get a natural presentation, the retailer gets the sale, and the sponsor gets a format that runs season after season instead of a campaign that ends.

The Loadout - draken, run what he runs

From Loadout

Razer Viper V4 Pro Keychron K2 HE SE Fractal Design Refine Mesh Light Fractal Design Scape Light

Loadout

Johnny Speeds × hardware × retail

The challenge: tying esports and its gear to actual sales. Loadout shows what the pros play on. Every brand gets a natural presentation, and it all lands at Inet where the products are sold. The links there are trackable, so we see clicks and which products draw interest. It is a measuring tool, not proof of sales. The way in is the player: you come to find out what draken runs.

Lands at johnnyspeeds.se/loadout
The full case → Talk partnerships

Network

We are the layer between the brand and the scene.

Elite Esports Group is a Nordic esports agency. We work closely with a small selection of clubs - people we have a real relationship with and have worked with before, not a list we sell from. We know what they deliver, because we have delivered it with them.

Esports is the sharp end of gaming: the competitive segment, with teams, seasons and players you follow. That is why we build partnerships on clubs and recurring competition, and bring in creators when a case needs reach or a voice inside a specific title.

We build on clubs because sport keeps people. You follow the matches, a favourite player, the wins and the losses - and you come back next week. That bond is built over seasons, not over a campaign period. It is why our concepts sit on top of a club instead of floating free.

More on the difference →

The clubs we have partnerships with today:

Beyond the clubs:

We also hold a wide network of streamers and creators that we bring into partnerships and formats. Who fits is decided by the case and by what the partner is after - reach, credibility inside a specific title, or a profile that can carry a whole concept on its own.

What we do

They play and stream. We handle the rest.

We know esports and we know the product. That is what makes the placement land.

The partner does

  • Plays
  • Streams
  • Is the voice

We do

  • Concept development
  • Execution
  • Partnership management

Concept development

We build the format together with you and the partner. A concept that holds over time - not a campaign that ends.

Execution

We produce and publish. Matchday, results, shorts, video, graphics - at the right pace, in the right channel.

Partnership management

We place the sponsorship where it does something, and we own delivery to the brand through the entire partnership - concept, production, publishing and reporting, all the way to published content and reported results. The club stays the sender and handles the sport. Nothing gets dropped.

How a partnership works → Talk partnerships →

This is what we make.

Video, shorts, stream, graphics and merch, produced in-house for the clubs and partners we work with. Everything below this line is our own work.

Showreel

Shorts

YouTube, TikTok, Instagram, Facebook and X

Stream

Starting screens, pauses and animations for the broadcast.

The graphics behind a season.

Matchday, results, roster and news.

Merchandise.

From design to distribution.

Merch

We handle the whole chain: design, sampling, production, storage and distribution. For clubs and for creators with an audience of their own. They put their name on it. We make sure it exists, arrives and holds up.

What it does

  • Turns supporters into walking media
  • Puts the sponsor on the garment, not next to it
  • Gives the club or the creator a revenue stream of its own

What we deliver

  • Custom design per drop
  • Collabs with partners
  • Giveaways and prizes
  • Full collections, not single garments

The opportunity

Still unclaimed ground.

Esports is still a young channel for most brands. Much of it is untested and many of the seats are not taken. In Nordic esports it is still possible to be the first partner a club's audience associates with a category.

At the same time many brands carry a problem they rarely say out loud: the customer base is ageing. They need to bring in a younger audience. And that audience is hard to reach - it blocks ads, skips whatever can be skipped, and does not trust senders it does not recognise.

That is where the two meet, and it is what we offer. It takes patience. A partnership that holds across seasons rather than a campaign period gets to build what a campaign never has time for: recognition, recurring formats and an audience that has learned who the sender is.

Method

Esportification.

Gamification is something else, and a good deal older. Esportification is our word for the translation work: taking what a brand wants to say and rebuilding it as esports - so it looks, sounds and reads like esports instead of like bought space.

It takes four things at once: the esports scene, the brand, the content and the marketing. Master only one of them and you end up with an ad in the wrong room.

Bought space

  • Ads on Twitch, no targeting
  • Same message as everywhere else
  • Read as an interruption

Esportified

  • Rebuilt in the club's own format
  • Carried by someone they already follow
  • Read as content

An ad that was not built for the room it appears in reads as an interruption. An esportified format does its best work when the brand needs more than visibility: when something has to be explained, recognised or trusted by an audience that does not take unfamiliar senders at their word. Loadout is the example: the gear in the player's hands, in the club's own channel.

That is the difference between being visible in esports and existing in it. It is also why the concepts below exist as formats rather than campaigns.

Concepts

Concepts.

Not a logo. A format of its own in the club's channels that builds brand awareness for the sponsor.

HappyGaming - matchkoll inför BLAST Open Porto

HappyGaming

HappyCasino × Swedish esports × editorial

Instead of being one more logo on a jersey, HappyCasino got an editorial desk of its own. We cover Swedish esports and CS2 globally - tier 1 events, results, transfers, roster moves, upsets - and the odds angle falls out of the coverage, not the other way around. Organic, tailored, integrated.

For
Nordic Division - nyckelgrafik i orange med dubbelslagsmärket

From the identity

Nordic Division - illustrationsstil Nordic Division - grafiskt mönster Nordic Division - logotyp

Nordic Division

The Nordics × Counter-Strike 2

Vacant project · waiting for a sponsor

A Nordic esports IP with the identity already built and the form still open. It could become a tournament that wakes up the rivalries esports has always had, or a Nordic team. Sweden and Denmark led the scene for years - now the Nordics could meet again, in Counter-Strike 2. What is missing is a sponsor who wants to put their name on it. The direction gets decided together.

Markets Sverige · Norge · Danmark · Finland

Partners

Brands we have worked with

About

Twenty-five years in esports.

We have been part of the scene since it grew out of the LAN cafes: as players at the highest level, as the people who built the rooms and the events, and as the ones running the business around it. Competition, operations, brand and social channels, for twenty-five years.

Those are the perspectives we stitch together. The club and the player, the community watching, the sponsor who needs value out of it, and the business that actually has to sell something. Esports, brand and sales from a single supplier.

Contact

Talk partnerships.

Tell us which brand you work with, who you want to reach and what you want to achieve. We discuss which partnerships and formats could fit.

hello@eliteesportsgroup.com