Esports sponsorship
Esports sponsorship with a concept of your own in the club's channels.
This is how a partnership works with us: who it fits, what we take responsibility for, how partner and format are chosen, what gets delivered and how it is followed up. No packages, no prices; every partnership is built around the brand.
Who it fits
Brands that need more than a logo.
Esports sponsorship with us fits brands that need to reach a younger audience, want to be understood rather than just seen, and can hold a partnership across a season rather than a campaign period.
It fits less well if the goal is a single burst of visibility. Then bought media is cheaper and faster. Our formats build their value over time, in the channels of a club or creator the audience already follows.
Our responsibility
They play and stream. We handle the rest.
The club or creator is the sender and handles the sport. We place the sponsorship and own the delivery to the brand through the entire partnership.
Concept development
We build the format together with you and the partner. A concept that holds over time, not a campaign that ends.
Execution
We produce and publish. Matchday, results, shorts, video, graphics, stream and merch, at the right pace, in the right channel.
Partnership management
One point of contact for the brand through the whole partnership: concept, production, publishing and reporting.
Partner and format
The case decides who carries it.
We work with a small selection of Nordic clubs we have a real relationship with, and a wider network of streamers and creators. Who fits is decided by what the brand is after: reach, credibility inside a specific title, or a profile that can carry a whole concept on their own.
The format follows from the goal. A retailer that needs product interest gets a format built around gear and players, like Loadout. A brand that needs a recurring presence gets an editorial format inside the coverage the audience already reads, like HappyGaming. A project that needs a name of its own can get one, like Nordic Division.
Delivery
Produced in-house, published where the audience is.
Film, shorts, stream graphics, matchday graphics and merch are produced by us, for the club's or creator's channels: YouTube, TikTok, Instagram, Facebook, X and Twitch.
What exactly gets delivered, how often and in which channels is set in the concept, per partnership. The showreel shows the kind of work it is.
Follow-up
We report what can actually be measured.
Every partnership is followed up with what was published and what the channels report: views, reach and engagement per platform. Where a format links to a retailer, the links are trackable, so clicks and product interest can be followed.
What we do not do is present views or clicks as sales. A trackable link is a measuring tool; what it proves is interest, and the retailer's own figures show the rest.
Examples
Two formats that run today.
Loadout
Johnny Speeds shows the gear the players use. Manufacturers get a natural presentation and it all lands at Inet, with trackable links.
HappyGaming
HappyCasino got an editorial desk of its own inside Swedish esports coverage: tier 1 events, results, transfers and roster moves, with the odds angle following from the coverage.
Contact
Talk partnerships.
Tell us which brand you work with, who you want to reach and what you want to achieve. We discuss which partnerships and formats could fit.